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upwork.com π’ 2026-05-26
πΉ Clay.com & Instantly.ai Lead Generation Pipeline Optimization
π€ Client: πΊπΈ United States Member since 2022-06-12
π° Price: ****
π© Problem: Inefficient credit usage and poor data hygiene when identifying BIPOC-owned businesses and consumer demographics for outbound campaigns.
π¦ Existing: Clay.com account, Instantly.ai account, Google Maps data source.
Specifications:
[Target] Black/BIPOC-owned local storefronts
[Target] Local consumer/customer demographics
[Method] AI formulas via internal Actions pool for credit-efficient filtering
[Method] Social media geolocation scraping
[Method] Community board and local directory extraction
[UI/UX] Natural language variable mapping for email templates
[Stack] Clay.com, Instantly.ai
[Format] Cleaned company names (removal of LLC, Inc, address remnants)
[Security] Duplicate-check validation
Workflow:
1. Implementation of AI-driven internal filters in Clay for BIPOC business identification.
2. Execution of data cleaning scripts for company name normalization.
3. Construction of consumer-facing scraping workflows via geolocation and directories.
4. Configuration of deduplicated data sync between Clay and Instantly.ai.